How Profitable Will Your VSL Call Funnel Be?
14-day build → 60-day ad sprint → walk through the numbers on the call
Your Business
What you currently make per month
Your business type determines ad costs and show rates. Agency/DFY has higher cost per call ($350) but 70% show up. Coaching/Course is cheaper per call ($80) but only 20% show up on cold traffic. These are industry benchmarks across thousands of businesses.
What your clients pay you per month
Conservative 4mo — good businesses avg 6mo
Conservative 15% — most close 17-20%
Industry standard close rate on showed, qualified calls is 17% across all business types and price points. Changing what you charge barely affects close rate — going from $6K/mo to $8K/mo typically only drops it from 17% to ~16%. But that small dip massively increases LTV, so charging more almost always wins.
The Sprint
60 live days = $18,000 total ad spend
Monthly
$9,000
Total Sprint
$18,000
Recommended
$250/day
~30% of revenue
Sprint Timeline
14
Build
60
Live Ads
74
Total
Setup + management for the engagement
Funnel Metrics
Agency / Done-for-You: $350/booked call, 70% show rate
Total Ad Spend
$18,000
Qualified Booked Calls
51
@ $350/call
Showed Calls
35
70% show rate
Clients Signed
5
15% close rate
CAC (Cost per Client)
$3,600
Should be $1,500 — $4,500
Industry data across thousands of VSL call funnels shows CAC lands between $1,500–$4,500 for 98% of businesses, regardless of what you sell or charge. Cost per booked call is driven by market competition and audience size — not your pricing. What your pricing changes is the ROI below, not the ad costs above.
Can You Afford This Sprint?
$23,000 total investment = 0.9× your monthly revenue
0.9×
EASY
Month 1 Return
What you collect right away — $3,000/mo per client
Month 1 Revenue
$15,000
5 × $3,000
Total Investment
$23,000
Ad spend + build & management
Month 1 ROAS
0.7x
revenue ÷ investment
Month 1 Net
$-8,000
Recovers over retention window
Negative month 1 is normal and expected for most ad-driven businesses. The investment pays back over the client retention window below. This is why having cash reserves or collecting quarterly upfront is critical.
Lifetime Return (4mo)
Full picture over 4 months of retention
LTV per Client
$12,000
4mo × $3,000
Total LTV Revenue
$60,000
5 clients
LTV ROAS
2.6x
revenue ÷ investment
Total Net Return
$37,000
Be conservative with retention. Count every client who churns at month 1 in the average — not just the ones who stay for a year. Industry averages: 4–6 months for agencies, 3–4 months for coaching/courses. If these numbers look tight, the answer is almost always to charge more — not to lower ad spend. Your ad costs stay the same regardless of price.
Return On Build & Management Investment
You Invest
$5,000
We Generate
$60,000
Return
12x
For every $1 you invest in build & management, the system generates $12 back in client revenue over the retention window. Ad spend is separate — that's your fuel. This is the return on the system itself.
✅
SOLID ROI — MAKES SENSE
Invest $23,000 → sign 5 clients → $15,000 month 1 (0.7x) → $60,000 over 4mo (2.6x)
Our Guarantee
Even at conservative close rates, the system delivers. Here's how many clients you'd sign at each level:
@ 15% close
5
@ 17% close
5
@ 20% close
7
All calls in this model are qualified — they pass through an application that filters out ~90% of unqualified leads before they ever book. The only metric that matters is cost to acquire a client — not cost per click, not cost per lead, not cost per call.